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21.11.2014Branding & New Media
This course is designed for marketing professionals, brand managers, designers. The program focuses on best practices for effective corporate and self-brand management, sales growth techniques. Read more...
30.03.2014Creativity & New Media School
The program will focus on: branding and self-branding, graphic design, creative enterprise, media. The course is developed for designers, brand managers, creative directors. (6 full days) Read more...
28.02.2014Want to Start a Startup?
What you need to know to launch your own business: production, distribution, marketing and the realities of generating income. What you need to create a successful Startup: to start with good people, to make something customers actually want, and to spend as little money as possible. Read more...
And much more on: How to get Startup ideas? How to convince investors? And what are the mistakes that kill Startups? The workshop will be conducted in Czech language.
26.02.2014101: Internet & Journalism
This hands-on, a day-long masterclass offers a unique insight into digital journalism. Together with EMP trainers you'll get practical advice on digital best practice, learn new techniques and develop digital skills. Read more...
This course is a mix of theory and hands-on exercises. This course is ideal for anybody interested in breaking into journalism or those interested in learning new skills and gain the confidence to pursue own projects. This course will cover: - Writing for the web - Visual storytelling (sounds slides) - Digital journalism - User experience and how to present news online - Multimedia - How to use social media. How to work with communities. Working language - Russian
11.12.2013Public Relations & Marketing
Effective public relations and marketing is critical to ensuring that your business survives and grows in an era of budget cuts and uncertain funding. A central focus of the course is a clear overview of the key concepts involved in managing and developing organizational communications and reputation. Read more...
Effective management of customers and pricing allows the firm to capture part of the value it has created. Finally, by building an effective customer-centric organization a firm attempts to sustain value over time. All participants will be awarded certificates on successful completion of the course.
17.06.2013Multilevel Journalism
Intensive course in creating media content by taking advantage of new technologies. Led by the team’s new media guru, this five-day course teaches key skills necessary to succeed in the fast-growing field of online journalism. Read more...
The workshop will cover a range of topics, beginning with learning how to shoot video with a professional camera or smartphone and exploring ways to distribute multimedia content on the Web. You will learn the basics of editing: how to create a plot that is dynamic and entertaining; copyright issues and manipulation of multimedia products (fair use); where to post multimedia content to gain maximum exposure. You will also learn about free sources of multimedia content on the Internet (creative commons license); using YouTube tools for adding captions; disseminating and promoting content; SEO (search engine optimization); and basics of Web design (how not to scare viewers away).
24.04.2013Start-Ups
What you need to know to launch your own media outlet: production, distribution, marketing and the realities of generating income. Read more...
There are more ways than ever to set up your own broadcast, print or digital media outlet. Advances in technology have enabled owners to take control of all steps of the launching process. What are the potential opportunities or pitfalls?
10.04.2013Storytelling in the digital age
Discover new ways to engage audiences through new media technologies across various platforms. Are you a journalist who wants to experiment, learn new skills or practice unused ones? Read more...
What do new trends in producing, publishing and promoting content mean for journalists, bloggers and readers? New technologies enable the creation of mixed forms of media content and offer new ways to convey information to audiences. Our courses teach new ways to tell stories and establish contacts with colleagues. EMP, Czech Radio and Czech Television Channel CT24 have combined efforts to share their journalists’ experiences using new media techniques in a program that focuses on new possibilities for journalism in the digital age.
